Skip to main content

U.S. Fish and Wildlife Service

National Digital Library

Conserving the Nature of America

Favorites
|
Help
|
English

English

Espanol

中国 Chinese, Simplified

Search

Advanced Search

Find results with:

Add another field

Search by date

Search by date:
from:
to
to:

Searching collections:

Videos

Add or remove collections

Home

Videos

The Craft of Persuasion

Reference URL

Share

Rate

Save to favorites

To link to this object, paste this link in email, IM or document
To embed this object, paste this HTML in website

The Craft of Persuasion

View Description

small (250x250 max)

medium (500x500 max)

large (1000x1000 max)

extra large (2000x2000 max)

full size

original image

Link
Text

search this item

Close

Text Search...

There is no file associated with this item.

you wish to report:

Your comment:

Your Name:

...

Back to top

Powered by CONTENTdm®

Select the collections to add or remove from your search

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Select All Collections

A

D

I

M

V

OK

Cancel

Rating
Title	The Craft of Persuasion
Contact	mailto:nctcimages@fws.gov
Producer	USFWS/NCTC
Description	CW/CT Webinar Series, Presented by Dr. Michelle Baker. November 30, 2010. Advertisers and politicians understand how to push our buttons and make their products irresistible. While the techniques of rhetoric are sometimes used unscrupulously or for questionable purposes, there are times when we are called upon to persuade. Certainly biologists and government employees base their decisions upon sound science and consistent policy. Still, many of the documents written by the Fish and Wildlife Service require that we take a position and defend it to the best of our ability. That involves persuasion. And those documents will be effective if we understand how to use persuasive techniques appropriately and effectively. In this webinar we’ll talk about the difference between the cheap trick and the sound argument. We will identify the three classical tools of persuasion—pathos, ethos, and logos. And we will discover how to develop techniques you already know to effectively deploy those tools and keep your audience well disposed toward you, your position, and your conclusion. Objectives—At the completion of this webinar you will be able to: Employ persuasive strategies appropriate to letters, biological opinions, listing documents, and other kinds of scientific and government writing. Use narration, description, and tone to establish an emotional connection with your audience. Demonstrate your good sense, good will, and good character both as the author of the document and as a representative of the US government. Employ critical thinking strategies, argument analysis, and organizational patterns to strengthen the logical persuasion of your argument.
FWS Resource Links	http://nctc.fws.gov/topic/online-training/webinars/cw-ct.html#tco
Subject	videography webinar writing
Publisher	U.S. Fish and Wildlife Service
Contributors	USFWS/NCTC
Date Published	2011-04-01
Type	Video
Format	H264
Item ID	876369268001
Source	NCTC Image Library
Language	English
Rights	Public Domain
Audience	General
Original Format	Digital
Length	00:58:31
Original Filename	http://uds.ak.o.brightcove.com/821753390001/821753390001_876538743001_The-Craft-of-Persuasion.mp4
Collection	Crititcal Writing/Critical Thinking; Webinars
Presenter	Presented by Dr. Michelle Baker.
Transcript	Transcript of webinar located: http://nctc.fws.gov/topic/online-training/webinars/documents/cw-ct/11_30_10/transcript.pdf
Download File Link (right click link; save target as)	http://uds.ak.o.brightcove.com/821753390001/821753390001_876538743001_The-Craft-of-Persuasion.mp4
Video Player Link	http://bcove.me/ejv7ikel
Archival file	Volume18/1996.url
Date created	2013-02-22
Date modified	2017-08-22