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Advertisers and politicians understand how to push our buttons and make their products irresistible. While the techniques of rhetoric are sometimes used unscrupulously or for questionable purposes, there are times when we are called upon to persuade. Certainly biologists and government employees base their decisions upon sound science and consistent policy. Still, many of the documents written by the Fish and Wildlife Service require that we take a position and defend it to the best of our ability. That involves persuasion. And those documents will be effective if we understand how to use persuasive techniques appropriately and effectively. In this webinar we’ll talk about the difference between the cheap trick and the sound argument. We will identify the three classical tools of persuasion—pathos, ethos, and logos. And we will discover how to develop techniques you already know to effectively deploy those tools and keep your audience well disposed toward you, your position, and your conclusion. - - Objectives—At the completion of this webinar you will be able to: - - Employ persuasive strategies appropriate to letters, biological opinions, listing documents, and other kinds of scientific and government writing. - - Use narration, description, and tone to establish an emotional connection with your audience. - - Demonstrate your good sense, good will, and good character both as the author of the document and as a representative of the US government. - - Employ critical thinking strategies, argument analysis, and organizational patterns to strengthen the logical persuasion of your argument.
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