Over the past century, conservation practice has shifted from being driven by aesthetics to being rooted in science, yet we often struggle integrate our best science into real world decision-making. This talk will focus on how basic natural history – the act of recording observations of the living world – can sometimes play an important role in legitimizing the analytical power of science among decision-makers. As a community, investment by conservation scientists in basic natural history skills and practice may serve a critical role in improving our impact on what really matters most – giving our science a voice.
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